Lifestyle is a composite of motivations, needs, and wants and is influenced by factors such as culture, family, reference groups, and social class. The analysis of consumer life styles (called psychographics) is an important factor in determining how consumers make their purchase decisions.
When people fall in love its a little like falling asleep, you know that moment when you get into bed and sleep doesn’t come so you take up a book to read or decide to pray and before you know it you are waking up in the morning thinking, wasnt i praying? Or you see […] Read more
MY MATURE LOVE. The fragrance of my love is Like a flower who never demands But distributes all that he has To both friends and enemies around. When it happens It becomes so divine and dear Beyond other human emotions Against all distortions. My love is a fire Who can burn so many complications! In […] Read more
THE CONFUSED WORLD It has in the recent past been very difficult to establish what really controls the world affairs. Talk of politics; why would someone want to control the world through terror, disease or even financial melt-down? Does the government want to disempower the citizens instead of empowering them? The political technocrats simply do […] Read more
A LADY’S POSITION IN THE CAMPUS LOVE CYCLE I was talking to a first year lady friend of mine recently who is dating a fourth year guy. Apparently the major challenge she faces is trying to keep away the fourth year girls who relentlessly pursue her man clinging on all sorts of excuses. Calling at […] Read more