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Lifestyle is a composite of motivations, needs, and wants and is influenced by factors such as culture, family, reference groups, and social class. The analysis of consumer life styles (called psychographics) is an important factor in determining how consumers make their purchase decisions.


“Don’t touch that plate ! The cutlery on the other end should never be used by anyone. It’s your father’s” It always came as a surprise to me. Why on earth would mum have special stuff to be used by dad alone. It got to a point that we called …

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When people fall in love its a little like falling asleep,  you know that moment when you get into bed and sleep doesn’t come so you take up a book to read or decide to pray and before you know it you are waking up in the morning thinking, wasnt …

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Self Love.

    She watches herself Now and then there In a mirror to see If she is still young   Snatching the mirror Her daughter smiles Through her image Improving her giggles   Making her self up Exposing all her shyness To the heart of her mirror With a hidden …

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My Mature Love

MY MATURE LOVE. The fragrance of my love is Like a flower who never demands But distributes all that he has To both friends and enemies around. When it happens It becomes so divine and dear Beyond other human emotions Against all distortions. My love is a fire Who can …

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The Campus Love Cycle

A LADY’S POSITION IN THE CAMPUS LOVE CYCLE I was talking to a first year lady friend of mine recently who is dating a fourth year guy. Apparently the major challenge she faces is trying to keep away the fourth year girls who relentlessly pursue her man clinging on all …

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